Youngun is a marketing agency known for its meme marketing approach. As a Design Associate, I collaborated closely with the in-house team to develop this project. Together, we developed a brand identity that reflects the agency’s playful and engagement-driven ethos. The new visual identity centres around a Pac-Man-inspired "G", symbolising the act of "eating engagement", a clever nod to the agency’s core mission. We also established a distinctive colour palette, typographic system, and a custom icon set that visually represents the breadth of services the agency offers.