SaltySugar is a non-alcoholic beverage brand crafted for the fast-paced, unpredictable lives of 18–27 year olds. Inspired by the chaos and contrast of youth, each drink captures a mix of highs and lows, sweet and salty, smooth and sharp—always unexpected, never boring. Rather than being a compromise, SaltySugar is a bold, deliberate choice for those who want flavour and edge without alcohol. This project explores brand identity, tone of voice, and packaging design that mirrors the energy and duality of its audience.