Roku 0.0 was a group project for the D&AD Suntory brief, developed in collaboration with three other designers. The challenge was to promote Roku’s new non-alcoholic version by creating a fresh and compelling campaign. Our concept reimagined Roku 0.0 as a daytime drink—not just for parties or nightlife, but as a refined, everyday refreshment. The campaign focused on shifting perceptions around non-alcoholic spirits, making them part of a balanced, modern lifestyle. Video Pitch Link: https://www.youtube.com/watch?v=pu0RgDnH2yI&ab_channel=KetkiBhrushundi